State College, PA

This event is a joint workshop by the Pennsylvania Prescribed Fire Council, the Consortium of Appalachian Fire Managers and Scientists, and the North Atlantic Fire Science Exchange. Across the East, fire managers and scientists must communicate with the public about the use of prescribed fire on public and private lands. This workshop will offer participants a suite of social science tools and examples of successes, challenges, and lessons for communicating our messages effectively.

WORKING Agenda

Day 1
0915-1000 Travel time, Registration, coffee, social time
1000-1100 PA PFC Business, Agency reports, Welcome
1100-1200 Resources on RxB messaging. Jennifer Evans, USFS (invited)
1200-1300 Lunch
1300-1345 Resources/methodology - Sarah McCaffrey, USFS
1345-1430 Resources/methodology - Neil Gifford, Albany Pine Bush Preserve
1430-1500 Break
1500-1535 Resources/methodology - Debbie Crane, The Nature Conservancy (invited)
1535-1600 Q&A & Discussion
1600-1700 Keynote - Jim Northup, Shenandoah National (invited)

Day 2
0800-0900 Social time
0900-0945 Success stories and challenges
0945-1030 Success stories and challenges
1030-1100 Break
1100-1135 Success stories and challenges - Greg McLaughlin, NJ Forest Fire Service
1135-1200 Panel Q&A & Discussion
1200-1300 Lunch
1300-1345 Using landowner typology and targeted marketing to communicate about prescribed fire: lessons from Tools for Engaging Landowners Effectively - Mary Tyrrell and Katherine Hollins, Yale Global Institute for Sustainable Forestry
1345-1400 Wrap-up, evaluation

Registration

For additional information and to register, click HERE. The cost (approximately $75; exact amount to be determined shortly) will include refreshments at the breaks. Lunch (not included) is available from vendors at the meeting facility.