A user needs assessment surrounding National Predictive Services was conducted involving current and prospective customers. Needs assessments (Rossi, Freeman and Lipsey 1999) are a useful form of program evaluation. National Predictive Services offers products and services through websites, briefings, and emails. The main purpose of this service is to supply information to fire managers and associated personnel that will help them make decisions about deploying fire personnel and resources during a thirty-day period. By gathering information from users of a program, the target respondent group provides key information. That information can then be used formatively, that is, it can feed back into further program refinement and development (Quinn Patton 1986). Furthermore, evaluation should be a part of every serious risk communication effort (Slovic, Kraus and Covello 1990).