The failure to implement historic fire regimes on Oklahoma landscapes is threatening ecological integrity, human health, and public safety. To understand public attitudes and perceptions toward fire and the associated encroachment of eastern redcedar (Juniperus virginiana), we disigned two questionnaires targeting general Oklahoma residents and agricultural producers. The response rate for the general survey was 25%, while the response rate for the agricultural producer survey was 36%. We found high support for prescribed fire, with 72% of agricultural producer respondents and 74% of general resident respondents believing it was necessary to manage the land. Respondents also viewed the increase of eastern redcedar as a threat to urban areas due to volatile fuels. Despite this, 18% of urban residents indicated they had eastern redcedar within 50 feet (15 m) of their homes. When asked what specific concerns respondents had regarding prescribed fire, both groups indicated damage to private property, risk to human safety, and soil erosion as most important. Smoke, scenic quality, and timber production were the lowest concerns for both groups. Only 28% of the agricultural respondents were aware of the Oklahoma Prescribed Fire Associations and a mere 5% of them were members. These results indicate high support of prescribed fire in Oklahoma. Concerns regarding prescribed fire indicate that more effort is needed to address liability issues within the state. As the Oklahoma Prescribed Fire Associations have been identified by the Oklahoma Prescribed Fire Council as a top priority, significant effort should be made to address the low knowledge regarding the associations' existence. © 2010, Tall Timbers Research, Inc.