More than ever, scientists are being asked to explain how their research is relevant to society and decision-making. This often requires them to navigate interactions with the media. In this webinar, journalist and scientist Dr. Julia Rosen will share expertise and insights about how scientists can more effectively engage with journalists to share compelling stories about their research. This webinar will provide practical lessons for successfully working with the media to increase the reach and impact of your science and will explore questions including: How do you build trust with journalists? At what point in the research process should you engage with journalists? What are best practices for communicating with the media?