The objective of this study is to determine the level of support Florida residents ascribe to three alternative fuel reduction techniques given location to recent large-scale wildfire events and differences in ethnicity and/or language. Gaps in knowledge and attitude toward prescribed fire exist between English and Spanish speaking residents. Although these disparities are present, the willingness to pay (WTP) for alternative fuel treatment programs is not statistically influenced by language, ethnicity, or location to recent large-scale wildfire events. The median and mean WTP for the prescribed fire program is $174.38 and $184.64 per household per year, respectively. The median and mean WTP for the mechanical program is $102.05 and $161.38 per household per year, respectively. The median and mean WTP for the herbicide program is $-142.28 and $143.83 per household per year, respectively.