Fire radiative power (FRP) is a basic parameter for fire characterization since it represents the heat emission rate of fires. Moreover, its temporal integration (fire radiative energy, FRE) is used as a proxy for estimating biomass burning and emissions. From satellite, FRP is generally computed by comparing the Medium InfraRed (MIR) signal of the fire pixel with the background value on the event image. Such an approach is possibly affected by some issues due to fire extent, clouds and smoke over the event area. The enlargement of the background window is the commonly used gimmick to face these issues. However, it may include unrepresentative signals of the fire pixel because of very different land use/cover. In this paper, the alternative Background Radiance Estimator by a Multi-temporal Approach (BREMA), based on the Robust Satellite Technique (RST), is proposed to characterize background and compute FRP. The approach is presented using data from the Spinning Enhanced Visible and InfraRed Imager (SEVIRI) onboard the Meteosat Second Generation (MSG) platform. Moreover, BREMA is here combined with the RST-FIRES (RST for FIRES detection) technique for fire pixel identification and the σ-SEVIRI retrieval algorithm for transmittance evaluation. Results compared to the operational SEVIRI-based FRP-PIXEL product, although highly correlated in terms of background radiance (r2 = 0.95) and FRP values (r2 = 0.96), demonstrated a major capability of BREMA to estimate background radiances regardless of cloudiness or smoke presence during the event and independently on fire extent. The possible impact of the proposed approach on the estimates of CO2 emissions was also evaluated for comparison with the Global Fire Emissions Database (GFED4s).