Structure of vegetation significantly influences its flammability and resulting fire spread. Despite considerable amount of laboratory studies, experimental works carried out with full plant specimens, representative of field conditions, are still limited. Present study aims to collect meaningful experimental data on structure and flammability of shrub of rockrose and evaluate the predictions of a fire model (WFDS) against this dataset. Spatial distribution of fuel elements, sorted according to their characteristic thickness, was established from destructive measurements. 28 fire tests were conducted with full plants under a calorimeter. Foliar moisture content was in the range of 4-18% on dry basis. Radiant panels were used as source of ignition. Flammability was investigated using ignitability, sustainability, combustibility and consumability. Comparison to previous studies highlighted the necessity of standardization among test procedures. Principal component analysis revealed four flammability regimes depending on proportion of thin fuel elements within the crown, position of ignition and duration of preheating. Finally, combustion dynamics of a shrub was numerically investigated with WFDS. A bulk density model was developed from the characterization study and used as input data for the numerical code. Predicted HRR was in good agreement with experiments, although simulation results need improvement in initiation phase of burning.