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Type: Journal Article
Author(s): Thomas P. Holmes; Armando González-Cabán; John B. Loomis; José J. Sanchez
Publication Date: 2013

In this paper, we investigate homeowner preferences and willingness to pay for wildfire protection programs using a choice experiment with three attributes: risk, loss and cost. Preference heterogeneity among survey respondents was examined using three econometric models and risk preferences were evaluated by comparing willingness to pay for wildfire protection programs against expected monetary losses. The results showed that while nearly all respondents had risk seeking preferences, a small segment of respondents were risk neutral or risk averse. Only respondents who had personal experience with the effects of wildfire consistently made trade-offs among risk, loss and cost and these respondents were willing to pay more for wildfire protection programs than were respondents without prior experience of the effects of wildfire. The degree to which people with prior experience with the effects of wildfire can effectively articulate an economic rationale for investing in wildfire protection to other members of their own or other communities facing the threat of wildfires may influence the overall success of wildfire protection programs.

Online Links
Citation: Holmes, Thomas P.; González-Cabán, Armando; Loomis, John B.; Sánchez, José. 2013. The effects of personal experience on choice-based preferences for wildfire protection programs. International Journal of Wildland Fire 22(2):234-245.

Cataloging Information

Topics:
Regions:
Alaska    California    Eastern    Great Basin    Hawaii    Northern Rockies    Northwest    Rocky Mountain    Southern    Southwest    National
Keywords:
  • disturbance
  • expected utility
  • fire damage (property)
  • fire management
  • fire protection
  • heuristics
  • homeowners
  • natural disaster
  • prospect theory
  • risk analysis
  • risk aversion
  • risk seeking
  • statistical analysis
  • survey
  • wildfire protection planning
  • wildfires
  • WTP - willingness to pay
Tall Timbers Record Number: 28659Location Status: In-fileCall Number: Journals - IAbstract Status: Fair use, Okay, Reproduced by permission
Record Last Modified:
Record Maintained By: FRAMES Staff (https://www.frames.gov/contact)
FRAMES Record Number: 51710

This bibliographic record was either created or modified by Tall Timbers and is provided without charge to promote research and education in Fire Ecology. The E.V. Komarek Fire Ecology Database is the intellectual property of Tall Timbers.