Resource Catalog
Document
Type: Journal Article
Publication Date: 2009
From the text ... 'The Advertising Council in partnership with the Forest Service and the National Association of State Foresters (NASF) launched a new series of wildfire prevention public service announcements (PSAs) in June 2008 featuring a modern Smokey Bear. Not only is his look different, but Smokey also is asking people to intervene if they see people being careless with fire, as well as to be responsible themselves. The 'Get Your Smokey On' campaign includes an intervention message, urging young adults to practice fire safety habits and to step in when others act carelessly.'
Online Links
Link to the full Fire Management Today issue (1.3 MB; pdf)
Citation: Cleveland, H. 2009. Smokey turns 65 with a new look. Fire Management Today, v. 69, no. 1, p. 33.
Cataloging Information
Topics:
Keywords:
- education
- fire management
- public information
- Smokey Bear program
Tall Timbers Record Number: 23725 • Location Status: In-file • Call Number: A13.32:69/1 • Abstract Status: Fair use, Okay, Reproduced by permission
Record Last Modified:
Record Maintained By: FRAMES Staff (https://www.frames.gov/contact)
FRAMES Record Number: 47741
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