Smokey turns 65 with a new look
Document Type: Journal Article
Author(s): Helene Cleveland
Publication Year: 2009

Cataloging Information

  • education
  • fire management
  • public information
  • Smokey Bear program
Record Maintained By:
Record Last Modified: June 4, 2019
FRAMES Record Number: 47741
Tall Timbers Record Number: 23725
TTRS Location Status: In-file
TTRS Call Number: A13.32:69/1
TTRS Abstract Status: Fair use, Okay, Reproduced by permission

This bibliographic record was either created or modified by the Tall Timbers Research Station and Land Conservancy and is provided without charge to promote research and education in Fire Ecology. The E.V. Komarek Fire Ecology Database is the intellectual property of the Tall Timbers Research Station and Land Conservancy.


From the text ... 'The Advertising Council in partnership with the Forest Service and the National Association of State Foresters (NASF) launched a new series of wildfire prevention public service announcements (PSAs) in June 2008 featuring a modern Smokey Bear. Not only is his look different, but Smokey also is asking people to intervene if they see people being careless with fire, as well as to be responsible themselves. The 'Get Your Smokey On' campaign includes an intervention message, urging young adults to practice fire safety habits and to step in when others act carelessly.'

Online Link(s):
Cleveland, H. 2009. Smokey turns 65 with a new look. Fire Management Today, v. 69, no. 1, p. 33.