From the text:'It*s imperative you have the right messages to explain and justify "prescribed burning.” The messages must be tailored to the audiences you need to reach and be adapted to the delivery system you use to send the messages. All three elements are important — the messages, the audiences, and the delivery system. But, before you develop the messages, identify audiences and consider delivery systems, you need to determine what you want to accomplish — what*s your goal or objective? Is it to prevent local officials from blocking burning? Is it to prevent state or federal officials from unreasonably blocking burning? Is it legislative or regulatory? Is it to cope with possible court action?