This study focuses on the broad topic of public values, attitudes, and behaviors toward wildfire. More specifically, this study is intended to contribute to development of a comprehensive understanding of public values, attitudes and behaviors and to understanding public preferences related to fire and wildland management. Unlike previous and ongoing research, the current study is aimed to provide national or “macro” level information. The primary project objectives are to: 1. Obtain knowledge, attitude, and preference information from the general public regarding fire, fire risk, and fire management in wildland and wildland/urban interface areas; 2. Identify and measure factors which condition individual responses toward fire, fire risk, fire management; 3. Test hypotheses relating to various social strata and fire knowledge and preferences; 4. Identify and develop market segments that can be specifically targeted by education and outreach efforts designed to enhance public understanding and support for science-based fire management regimes.