Burning Issue: Sparking Effective Communication about Fire

Feb 7, 2017 9:15 am - 5:00 pm
Feb 8, 2017 8:00 am - 2:00 pm

State College, PA

This event is a joint workshop by the Pennsylvania Prescribed Fire Council, the Consortium of Appalachian Fire Managers and Scientists, and the North Atlantic Fire Science Exchange. Across the East, fire managers and scientists must communicate with the public about the use of prescribed fire on public and private lands. This workshop will offer participants a suite of social science tools and examples of successes, challenges, and lessons for communicating our messages effectively.


Day 1
0915-1000  Travel time, Registration, coffee, social time
1000-1100  PA PFC Business, Agency reports, Welcome
1100-1200  Resources on RxB messaging. Jennifer Evans, USFS (invited)
1200-1300  Lunch
1300-1345  Resources/methodology - Sarah McCaffrey, USFS
1345-1430  Resources/methodology - Neil Gifford, Albany Pine Bush Preserve
1430-1500  Break       
1500-1535  Resources/methodology - Debbie Crane, The Nature Conservancy (invited)
1535-1600  Q&A & Discussion
1600-1700  Keynote - Jim Northup, Shenandoah National (invited)

 Day 2
0800-0900   Social time
0900-0945   Success stories and challenges
0945-1030   Success stories and challenges       
1030-1100   Break
1100-1135   Success stories and challenges - Greg McLaughlin, NJ Forest Fire Service
1135-1200   Panel Q&A & Discussion
1200-1300   Lunch
1300-1345   Using landowner typology and targeted marketing to communicate about prescribed fire: lessons from Tools for Engaging Landowners Effectively – Mary Tyrrell and Katherine Hollins, Yale Global Institute for Sustainable Forestry
1345-1400  Wrap-up, evaluation


For additional information and to register, click HERE. The cost (approximately $75; exact amount to be determined shortly) will include refreshments at the breaks. Lunch (not included) is available from vendors at the meeting facility.